Impact Wrestling Site

When Anthem Sports & Entertainment acquired Impact Wrestling, a complete brand refresh was needed — new logo, new website, new visual identity across every touchpoint. The logo update retained the kinetic energy of the existing wordmark while bringing in a hexagonal frame, a cleaner colour system, and a more structured hierarchy that could carry the Anthem ownership mark without compromising the Impact brand. The website redesign covered the full site: homepage, news hub, roster grid, individual wrestler profiles, article pages, and video pages — all built in a consistent dark visual language suited to the brand's audience. The redesign rolled out across the full Anthem Sports & Entertainment portfolio of properties.

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