A streaming network concept built specifically for dental waiting rooms. Yes, really.
Dentistry News Network was a proposed service delivering local news, weather, trivia, and a live patient queue system to screens in dental offices. The design challenge was figuring out how to make all those content zones coexist on a single screen — news content, advertising, weather, and a queue display — without it feeling cluttered or chaotic.
I handled the full logo exploration across multiple directions and designed the broadcast UI layout, working out the visual hierarchy and zone structure for the on-screen experience. The business never launched, but the design problem was genuinely interesting to solve.
