Urban Deli
Full brand identity for Urban Deli, a sandwich and poutinerie concept operated by University of Toronto Food Services on the St. George campus. Built from scratch, the brief called for something that felt like an established deli institution rather than a campus food outlet. Deliverables included logo, packaging, cups, sandwich wrap, business cards, and print collateral — all carrying the gingham pattern and vintage deli aesthetic across every touchpoint.
