Fight Network's flagship news show, Fight News Now. This is the opening and a series of segment openings. Most of the show was live, and just used lower thirds for inserts, but the memorial and "tweet of the week" are examples of full screen boards.
Fight Network - Fight News Now
Show package for Fight News Now on Fight Network. Most fight sports branding leaned into aggression and violent imagery — which looked the same as everything else and made advertisers nervous. The brief was to break from that convention entirely. The solution was a stylized dojo aesthetic with a tumbling logo suggesting a fight scene without showing the fighters — bold enough to stand out, clean enough to attract brand advertisers. It worked: advertiser interest increased noticeably after the rebrand launched.
