Branding for Blue Moose Coffee House.
Blue Moose Coffee House
Full brand identity for The Blue Moose Coffee House, a University of Toronto Food Services restaurant on the St. George campus. The brief called for something young, fresh, and appealing to students and staff — not generic campus food service. The result was a Canadiana-inspired brand built around navy, white, and a moose icon that worked at every scale, from cup sleeve to uniform. Deliverables included logo, brand guide, packaging, staff uniforms, and digital menu screens for in-store signage.
