Fight Network IDs

A set of station IDs for Fight Network — the short motion graphic bumpers played between programming to reinforce network identity. The creative challenge was the same one running through all Fight Network branding: make something that feels authentic to a combat sports audience while remaining approachable enough for brand advertisers. The solution was a series of 3D-rendered logo animations in the network's red, black, and white palette — some pure CG, some paired with fight training footage. Rather than the clean, generic reveal typical of most station IDs, these had an edge to them: logo elements breaking apart and reforming, as if the mark itself was fighting. Aggressive enough to belong on a fight sports network. Controlled enough to sit alongside an advertiser's spot.